Daniel Saks
Chief Executive Officer
What if your go-to-market campaigns could run themselves, executing outreach and optimizing strategy around the clock while your team focuses on closing deals? This scenario isn’t science fiction – it’s fast becoming reality as AI transforms how companies engage buyers. By 2025, 80% of B2B sales interactions will occur via digital channels(1), and even big-ticket deals are moving online – more than half of B2B purchases over $1 million will be completed through self-serve digital channels by 2025(2). This seismic shift toward digital buying has created a pressing need for autonomous go-to-market (GTM) solutions that can keep pace with empowered customers. Modern B2B buyers now demand instant, personalized engagement across channels, often preferring to research and interact on their own terms. In fact, 44% of millennial B2B decision-makers say they don’t want to speak with a sales rep at all during the buying process(1). The result? Traditional sales and marketing playbooks are under strain, as teams scramble to deliver the responsiveness and customization these digital-native buyers expect.
Sales organizations are feeling the pain. Many GTM teams remain bogged down by manual processes and fragmented tools, making it nearly impossible to react quickly or personalize outreach at scale. Reps juggle CRM systems, email sequencers, data sources and more – a recipe for inefficiency. It’s no surprise that the average sales rep spends only 28% of their week on actual selling, with the rest lost to admin tasks and coordination(3). Clearly, the status quo isn’t sustainable in a world where buyers move lightning-fast and expect immediate, tailored experiences.
Enter VibeGTM. Coined by Landbase CEO Daniel Saks in 2025, VibeGTM refers to a new, AI-driven approach to go-to-market execution that replaces fragmented, manual workflows with intelligent automation. In essence, VibeGTM is about making GTM campaigns “autonomous” – using agentic AI (more on that shortly) to plan, launch, and optimize outreach programs with minimal human intervention. Instead of months of planning and large sales teams, companies can let an AI-driven system handle prospecting, content creation, multichannel outreach, and real-time optimizations. The philosophy is simple: you shouldn’t need a PhD or a massive staff to grow your business in the digital age. With VibeGTM, launching a sophisticated campaign can be as easy as a few clicks, and the entire GTM process becomes faster, leaner, and smarter.
In this article, we’ll explore what VibeGTM is, why it represents the future of autonomous GTM strategy, and how it works in practice. Along the way, we’ll highlight data-driven insights – from bold performance stats to industry use cases – that demonstrate VibeGTM’s impact (think 7x higher conversions and 60–80% lower costs versus traditional methods(4)). By the end, you’ll see why embracing an AI-powered, autonomous GTM model isn’t just a tech upgrade – it’s fast becoming a business imperative for B2B organizations looking to turbocharge growth and outpace the competition.
The year 2025 finds B2B sales teams at a crossroads. On one hand, buyers are more digitally driven and independent than ever; on the other, sales organizations are under pressure to deliver personalized, omni-channel engagement at scale. This “new normal” has exposed fundamental cracks in traditional go-to-market strategies. Below are some of the key challenges that VibeGTM is designed to solve:
In summary, traditional GTM models – while proven over decades – struggle to keep up with today’s digital-first, data-driven sales environment. They require too much manual effort and are too slow to adapt. VibeGTM addresses these pain points by introducing speed through automation, intelligence through AI-driven insights, and efficiency through unified workflows. It’s as if you had a veteran VP of Sales and a whole support team optimizing every campaign behind the scenes – except now it’s AI doing it, and it never takes a break. The companies that embrace this model can achieve outsized results (more pipeline, better conversion) with a fraction of the human effort. Those that stick to the old ways risk falling behind in efficiency and effectiveness.
Whether you’re a telecom provider facing lengthy sales cycles and compliance hurdles, a technology vendor trying to break through a crowded market, or a professional services firm that has traditionally relied on referrals, these challenges likely sound familiar. VibeGTM’s value proposition is that it levels the playing field. By automating the GTM process, even a lean team – say a regional telecom or a small managed service provider – can execute sophisticated, multi-touch campaigns that previously only large organizations with big budgets and specialist teams could manage. In the next sections, we’ll break down what VibeGTM actually entails and how it enables any B2B business to meet modern buyers on their terms.
In simple terms, VibeGTM is an autonomous, AI-driven go-to-market strategy – one where intelligent agents handle the heavy lifting of campaigns from start to finish. Rather than relying on humans to manually plan, execute, and monitor each step, VibeGTM leverages a multi-agent AI platform to do it for you. Landbase’s own platform (powered by its proprietary GTM-1 Omni model) exemplifies this approach: it functions like a virtual GTM taskforce, with specialized AI “team members” working 24/7 on your pipeline(4). Imagine having an AI Strategist that identifies high-potential prospects and suggests campaign plans, an AI Copywriter that drafts personalized emails and ads, an AI Sales Rep that automates the outreach and follow-ups, and even AI Ops assistants that manage data cleanup, CRM updates, and compliance checks. These agents coordinate in the background through a unified system, executing a cohesive campaign much like a well-trained team – but at machine speed and scale, and without breaks.
Under the hood, VibeGTM’s “secret sauce” is what’s known as agentic AI. Unlike conventional marketing automation or even many AI tools that still require a human to choose an action, agentic AI can autonomously decide and act in pursuit of a goal. It’s not just crunching data to make a recommendation – it takes the next step on its own. As one industry analysis explains, the next wave of B2B technology will involve AI that doesn’t only suggest a next best action but “actually execute the action by automatically reaching out to a prospect, evaluating their interest, and responding back”(5). That is precisely the paradigm of VibeGTM. The AI agents can carry on a multi-touch conversation with a prospect across email or social channels, nurturing them through the funnel the way a human rep might – only faster, and with far more capacity.
This represents a major shift beyond standard sales automation. Traditional tools might help send emails faster or notify a seller whom to call, but they stop short of true autonomy. VibeGTM flips that dynamic. For example, if you normally had to research a new market, build a list, write outreach messages, and follow up over weeks – the AI can handle all of those tasks automatically. Picture an AI that identifies a promising lead, writes a custom email introducing your solution, sends it at the optimal time, notices the lead clicked a link, then instantly follows up with a LinkedIn message and schedules a meeting on your calendar – all without your sales team lifting a finger. That end-to-end workflow, which might take a human team days or weeks (if it happens at all), is executed in minutes by the agentic AI. Your human reps simply step in when it’s time to hop on the scheduled call with an interested prospect.
How is this possible? The power of VibeGTM stems from training and data at a massive scale. Landbase’s GTM-1 Omni model, for instance, has been trained on billions of GTM data points (including over 40 million past B2B campaigns, 24 million+ companies, 220 million+ contacts, and countless sales interactions)(4). In essence, the AI has learned “what works” across an enormous variety of scenarios – which subject lines get replies in the software industry, which buyer personas tend to respond on LinkedIn vs. email, what timing yields the best engagement, and so on. Armed with this knowledge, the system can orchestrate campaigns with a level of insight and refinement that would be hard for any individual or small team to match. It continuously learns and adapts as well; every campaign outcome feeds back into the model’s understanding.
Crucially, making GTM autonomous doesn’t just sound cool – it delivers measurable performance gains. In early trials, companies using the VibeGTM approach saw up to 4–7x higher conversion rates compared to traditional outbound campaigns or standard sales tools(4). By letting AI optimize every decision (who to target, what message to send, when to send it, etc.), organizations can unlock conversion lifts that humans alone might struggle to achieve. And it’s not just about more emails or calls – it’s about smarter outreach. The AI prioritizes the best prospects, personalizes messaging deeply (as we’ll discuss next), and ensures no opportunity falls through the cracks. The result is an autonomous GTM engine that executes your go-to-market strategy with a blend of precision and efficiency that simply wasn’t possible before.
One of the most immediate benefits of an autonomous GTM strategy is how it gives your team their time back. Because VibeGTM’s AI agents are running outreach continuously in the background, prospecting no longer sleeps. The system can be finding and contacting leads at 3 AM or over the weekend – whatever it takes to maximize responses – without human intervention. This always-on execution means your pipeline generation isn’t limited by the work hours in a day. Opportunities from different time zones or off-hours engagement that might have been missed by a traditional 9-to-5 sales team are now captured. The AI doesn’t need rest, and it doesn’t procrastinate or forget follow-ups. Every promising lead gets timely attention, every time.
Just as importantly, VibeGTM offloads the “busy work” that typically eats up salespeople’s schedules. Remember that currently reps spend only about 28% of their time actually selling, with the rest swallowed by administrative tasks and chasing prospects(3). By delegating those low-value tasks to AI, your human sellers can refocus on what they do best – building relationships and closing deals. Instead of grinding through cold call lists or logging activities, they’re talking to warm, qualified prospects that the AI has nurtured. Marketers can focus on strategy and creative ideas rather than manually constructing email cadences or tweaking audience filters.
The productivity impact can be game-changing. Consider that since its launch, Landbase’s platform (which embodies VibeGTM principles) has already saved users over 100,000 hours of manual work and generated more than $100 million in sales pipeline through autonomous campaigns(4). All those hours that would have been spent scrubbing lead lists, writing repetitive outreach, or following up on lukewarm contacts are now reclaimed and reinvested into higher-value activities. One early user described the experience as like gaining a full extra team member – an AI assistant who handles the grunt work tirelessly, so the human team can focus on live conversations with interested buyers.
By freeing up your sellers and marketers, VibeGTM effectively multiplies your team’s capacity. Small sales teams can achieve coverage and output that would normally require a far larger headcount. And larger organizations can re-deploy their human talent to more complex, strategic efforts while the AI covers the routine touches. In short, VibeGTM lets your organization do more with the same resources. Your sales reps come to work each morning with a list of hot leads the AI engaged overnight, instead of a blank call sheet. Meetings get set automatically on their calendars. Compliance and CRM updates happen in the background. Morale improves too – because your team spends more time closing deals and less time on drudgery. It’s the difference between being bogged down in CRM data entry versus focusing on high-impact work that truly moves the needle. VibeGTM shifts that balance decisively in favor of productive selling.
In today’s market, relevance is everything. Buyers are inundated with generic sales emails and impersonal pitches, and they’ve learned to tune out anything that doesn’t speak directly to their needs. It’s no wonder that 71% of B2B buyers now expect personalized interactions from vendors, and become frustrated when those expectations aren’t met(6). Personalization isn’t just a nice-to-have – it’s a requirement for engaging modern decision-makers. The challenge, of course, is how to deliver that level of personalization consistently and at scale. Doing deep research and custom-writing messages for every single prospect would overwhelm even the largest sales team.
This is where VibeGTM truly shines. By using AI to analyze and leverage vast amounts of data on each prospect, it can tailor outreach with a level of specificity that would be impractical manually. The AI “GTM Strategist” and “Marketer” agents in the platform gather context about each target – industry, company size, recent news, technologies they use, online behaviors, and so on – and then automatically incorporate those insights into the messaging. Instead of a one-size-fits-all email, the prospect receives a message that feels hand-written for them. For example, the AI might note that a target company is expanding into a new region and open the email by referencing that expansion and how it relates to their likely needs. Or it might detect that a prospect has been researching a certain topic (say, cloud security) and tailor the pitch around solving that specific problem. Because the AI has been trained on what messaging resonates in similar contexts, it can even adopt the tone and value propositions that are most likely to appeal to that persona.
The result is outreach that doesn’t feel automated at all. Prospects receive emails and touches that speak directly to their situation, increasing the odds of engagement. And VibeGTM does this at scale – hundreds or thousands of prospects can each get a unique, context-rich touch without burdening your team. Importantly, the platform continuously learns which personalization tactics work best. If mentioning a recent product launch in outreach emails yields higher reply rates for software industry CEOs, the AI will pick up on that pattern and apply it more often. If a certain pain point resonates strongly in one vertical, the AI will use that insight when contacting similar companies. Over time, the system builds an ever-growing knowledge base of what messages and content drive action for each micro-segment of your audience.
All of this translates into significantly higher conversion rates. Personalization has a direct impact on pipeline – leads respond when they feel you understand their business. VibeGTM users have observed this firsthand. In deployments so far, the hyper-personalized campaigns driven by the AI achieved up to 7x more conversions than the generic, templated campaigns they replaced(4). Instead of single-digit response rates, teams are seeing prospects actually reply, click, and book meetings at dramatically higher frequencies. One global telecom provider, for instance, found that by customizing outreach to each account’s context (using AI), they were able to generate interest during a historically slow quarter that outperformed even their past peak-season campaigns.
The key point is that AI makes true one-to-one marketing feasible in B2B. Every touch can be as relevant as if a top sales rep had spent hours researching and crafting it – except it’s done automatically, and for every prospect. This level of personalization not only boosts immediate conversions, but also builds trust and credibility. Buyers are far more willing to engage when the outreach shows an understanding of their world. With VibeGTM, companies can deliver that kind of white-glove, tailored approach en masse, giving them a competitive edge in breaking through to busy decision-makers.
At its core, VibeGTM enables organizations to do more with less. By automating the grunt work and optimizing every step, it’s possible to dramatically scale up pipeline generation without a commensurate increase in budget or staff. We’ve already touched on how VibeGTM can reduce GTM execution costs on the order of 60–80% relative to traditional methods(4). Those savings drop straight to the bottom line. Instead of hiring an army of SDRs or pouring money into multiple software tools, companies can achieve the same (or better) results with a single unified platform. This makes advanced go-to-market campaigns accessible even to firms with leaner budgets – leveling the field between, say, a startup and an enterprise competitor.
But cost efficiency is only part of the story. The other part is raw performance. VibeGTM doesn’t just cut costs; it also boosts outcomes – more leads, more pipeline, more revenue. By allowing AI to work at machine speed, organizations can vastly increase their outreach volume and precision. A small sales team that might traditionally make a few dozen touches per day can, with AI, effectively scale to thousands of personalized touches per day. And because those touches are smarter (as described above), the yield in terms of qualified leads is higher. The net effect is exponential pipeline growth without exponential spending.
Real-world results are validating this approach. Across its user base, Landbase’s autonomous GTM platform has already helped drive over $100 million in new pipeline for B2B teams(4), illustrating how quickly AI-augmented outreach can translate into tangible opportunities. In one case, an IT services provider that historically relied on referrals used VibeGTM to launch omnichannel campaigns and saw their volume of sales meetings skyrocket – all while reducing the customer acquisition cost per lead. These kinds of gains are corroborated by broader research as well. McKinsey finds that companies investing in AI in marketing and sales achieve on average 10–20% higher sales ROI (and 3–15% higher revenues) than their peers(5). In other words, leveraging AI in your GTM isn’t just about efficiency – it’s a recipe for superior growth.
In practical terms, VibeGTM can help a business break through growth plateaus that traditional tactics couldn’t surmount. Need to aggressively enter a new market or vertical this quarter? The AI can spin up a tailored campaign by tomorrow, reaching thousands of prospects without the lag of hiring or outsourcing. Want to test a bold new sales pitch or offer? The AI can A/B test it at scale and give you instant feedback, without risking your whole quarter on a hunch. Facing budget constraints? You can do more outreach with the team you have, since the AI multiplies their output at minimal incremental cost.
All told, an autonomous GTM strategy delivers a rare combination of higher efficiency and higher effectiveness. It’s faster to execute, significantly cheaper per touch, and ultimately drives better pipeline results. For leadership, this means a stronger ROI on marketing/sales spend and the ability to reallocate human talent to the most high-value activities. And for the business at large, it means accelerated growth. By removing the traditional go-to-market bottlenecks – time, headcount, and complexity – VibeGTM lets companies capture opportunities and revenue streams that would have otherwise been missed or deemed too costly to pursue.
To make the discussion more concrete, here are a few examples of how different types of B2B organizations are already benefiting from the VibeGTM approach:
These scenarios demonstrate how autonomous GTM techniques can drive success in telecom. While each industry has its nuances, the common thread is that intelligent automation amplifies what teams can accomplish. Whether it’s uncovering timely sales triggers in telecom, scaling outreach for a software startup, expanding an MSP’s market beyond referrals, or establishing a consulting firm’s authority with target clients – VibeGTM provides the leverage to achieve more, faster. Each of these organizations saw tangible gains in pipeline and conversions by letting AI run the day-to-day GTM execution. It freed their people to focus on closing deals and delivering on their expertise, confident that the “top of funnel” was being handled efficiently by the autonomous system.
We are at a pivotal moment in the evolution of sales and marketing. What was once a manual, labor-intensive, and intuition-driven domain is rapidly becoming automated, intelligent, and data-driven. Embracing an autonomous go-to-market strategy like VibeGTM is no longer a futuristic idea reserved for tech giants – it’s an immediate opportunity for any B2B organization to leap ahead. By letting AI agents shoulder the workload of prospecting, outreach, and optimization, companies can unlock growth at a pace that simply wasn’t achievable with yesterday’s playbooks. Those that adapt will ride the wave of greater efficiency and effectiveness; those that don’t risk falling behind. As Gartner predicts, the majority of B2B sales interactions will be digital by 2025, and the businesses with agile, AI-powered GTM motions will be the ones capturing those digitally savvy buyers(4).
VibeGTM represents a new normal – one where go-to-market execution is unified, automated, and perpetually improving. It doesn’t eliminate the need for human creativity or relationship-building; rather, it amplifies those human efforts by ensuring they’re applied to the best opportunities at the right time. Your team still defines the strategy and creative direction, and still nurtures the high-value relationships – but the execution engine running beneath is infinitely more powerful and scalable than before. It’s like moving from riding a bicycle to driving a high-performance car: the destination is the same, but you get there far faster and with far less effort.
For forward-thinking organizations, the path is clear. Now is the time to start weaving autonomous, AI-driven methods into your go-to-market fabric. Whether you begin with a small pilot campaign or go all-in on a platform, the insights and efficiency gained will quickly prove the value. And as AI models continue to learn and improve, the advantage of having an autonomous GTM capability will only grow – becoming a key competitive differentiator in the B2B landscape.
Landbase has been at the forefront of this shift, pioneering the agentic AI approach with its GTM-1 Omni model (the first of its kind built specifically for go-to-market). By leveraging a solution like Landbase’s platform, companies can effectively operationalize VibeGTM – turning the concept of autonomous GTM into a day-to-day reality. The technology is here, and so are the success stories. The question is, will you seize the opportunity? If you’re looking to boost pipeline, lower costs, and future-proof your go-to-market strategy, it’s time to explore what VibeGTM can do for you. Find out how Landbase can help your team embrace autonomous GTM execution and start driving growth at a whole new level.
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